Digital Marketing landscape has changed quite a lot over the past few years. With the wide range of Digital Marketing channels that are now available out there, you want to make sure that you effectively use all these platforms and base your digital marking strategies on proven facts so that you can make the most out of your business promotion efforts.
To help you with that, here are 8 facts about digital marketing that you need to know. After carefully analyzing the latest digital marketing trends, we have come up with the following points that could give your business the edge that it needs over your competition.
- Blogging is a Must for Every Business
Research shows that blogging has a massive influence on the buying decision of your customers. Blogging is not just for informational sites anymore; every business needs to have a blog where they post relevant content to increase their reach. Blogging complements SEO and helps boost your search engine rankings. Coming up with new engaging content on a consistent basis and then posting it on your business website blog would help you get unbelievable returns. So, it doesn’t matter the kind of business that you have, you need to invest in a blog if you want to increase the online visibility of your business site.
- Engaging Video Content Attracts a Bigger Audience
For business whose goal is better customer engagement, they need to invest in engaging video content. Social Media platforms like Facebook and Instagram have also induced live video features where you can promote your business in real-time. In general, video content is much more effective than textual content because it is easily consumed and takes much less effort than any other form of content. Use of stunning visuals and fun voiceovers would be an excellent addition. The bottom line is, you need video content if you want to make the most out of your digital marketing efforts.
- More People are using Smartphones for Making a Purchase
Whether it is about checking promotional emails or actually visiting an online business platform for making a purchase, people are turning towards smartphones rather than logging on to their computers. So, you need to optimize your online business and email campaigns in a more mobile-friendly way. This would bring in better engagement for your business. You need to make sure that your business website is mobile-friendly as well and you if you have a mobile app for your customers then that would be even better.
- You have a short window to make in Impact
The average attention span of a person surfing the web is very short, less than 5 seconds probably. And it is not their fault because they have so many amazing options available out there that if they don’t like the feel of your platform in the first few seconds, they would simply just move on to the next option. You need to make sure that you grab the attention of your visitors in the first few seconds of their arrival. And creating engaging, valuable content with stunning visuals is the only way to do that.
Organic Search Brings in More Traffic
You need to rank your online business on the basis of your organic keywords to bring in traffic from organic search. Organic search traffic consists of people who are actually looking for the products and services that you have to offer. Now, to rank your website so that it attracts more organic audience, you need SEO and branding. Email Marketing campaigns and Social Media marketing can also be a massive source for bringing in traffic via organic search. Keep all these factors in mind to attract organic traffic towards your website, which would skyrocket your sales.
- Social Media Marketing is Essential
Social Media Marketing would complement your online business SEO strategy and in fact, it is one of the most important parts of every Digital Marketing campaign. You need to invest in Social Media Marketing because it is relatively cheaper, you get to target a specific demographic section and since these platforms have millions of active users, you’d get to target a bigger marketplace. All these benefits that Social Media marketing has to offer, you need to make sure that you need social media platforms to elevate the success of your business.
- Engaging Content Never Fails
You need to come up with unique, ingenuine and creative content on a consistent basis. Engaging content that never fails to attract more audience. The content can be textural or visual, it can be fun graphics or video content. Whatever type of content you may want to use, you need to make sure that it adds value to the user. Content that is all words and that doesn’t have value for the user in their lives, just won’t work. You have to figure out the type of content that your targeted audience is looking for and then base your content creating efforts on that information.
- User Experience can Make or Break your Online Business
Your online business is going to have a website or a mobile app, the first thing that you would want to focus on with these channels is the user experience. User experience or UX refers to the kind of experience that a visitor has on your business platform. It includes factors like
- User Interface Design
- Loading Speed
- Ease of Navigation
- Easy Payment Method
- Privacy & Security etc.
You need to optimize your business platform i.e. website or mobile in terms of all the above-mentioned methods in way that makes it easier for your targeted audience to stay on your site. This would increase the user engagement on your site and would ultimacy result in better sales.
Digital Marketing strategies are always evolving, and you need to keep adopting to these changes if you want your business to stay relevant. We highly encourage you to do your own research for finding out digital marketing strategies that your competition is using so that you can match those efforts in the best possible way. Make sure to keep the above-mentioned points in mind to make the most out of your Digital Marketing Campaign.