So, you have created a brand-new business website? Great! The next thing that you would want to do is to make sure that your site appears at the top of Search Engines, especially Google, so that you can reach out to your targeted audience in the fastest way possible.
Appearing on the first page of Google has become extremely difficult for new business because of the massive competition in the online marketplace. If you don’t have the right strategy, you can’t hope your site to be ranked number 1 on Google Search Engine Result Pages (SERPs).
If you are struggling to make your website Appear on the first page of Google, you are at the right place. In this article, we are going to share with you the most effective way of getting your website ranked on all Search Engines.
So, let’s get started
- Start off with Keywords Research
When it comes to ranking a site, the selection of right keyword to rank for can make all the difference. You need to analyze your competition via analytics tools to see what keywords they are ranking for and base your content strategy on that. Figuring out the right keywords and then using them in your content in a natural yet adequate can make all the difference in the effectiveness of your SEO strategy. Choose the keywords with low competition and the ones that have potential for bringing in more traffic.
- Focus on On-Page Optimization
On-Page SEO is about optimizing the on-page elements of your website so that they are in compliance with the latest SEO and Google Ranking standards. You need to optimize the title tag, the meta description, your content on the website and all the other UI elements that make up your website. It also includes website loading speed and stuff like that. Your on-page SEO efforts should be aimed towards enhancing the user experience on your site.
- Create Quality Content that Adds Value
Create an effective content marketing strategy for your website and in fact, you should create a full-fledge content plan that you follow on a regular basis. Google is going to rank the sites that are regular updated with relevant content that adds value. Keywords matter, there is no denying that, but the content that adda a tremendous amount of value to the reader doesn’t have to rely on keywords that much. So, create a content for your website and make yourself stick to it.
- Focus on Enhancing the User Experience
All your Off-page SEO efforts would go to waste if you don’t offer an engaging user experience to the visitors that are coming to your site. They just won’t want to stay on your site and move on to the next, better option. You need interactive UI design for your site that offers a rich user experience. This would go a long way for your business. You also need to optimize your website for mobile devices because Mobile Optimization is now one of the factors that could get your website to be ranked on Search Engines.
- Create a Blog for your Site
Blogging is an essential part of your content strategy for your website. It not only increases the user engagement on your site, it also offers you a way to keep updating your site with new content and you have much better chances of getting in the eyes of Google. You can write about topics that are related to your business or you can share facts and guides about topics that your targeted audience is interested in. You can also use your blog to promote your products and services in a conversational style, to which people feel like they can resonate to.
- Invest in Quality Backlinks
The next step is coming up with an effective backlinking strategy for your site. You need to go after quality backlinks from sites that are related to you. Backlinks are basically the link of your website on other relevant authoritative sites. This would greatly enhance your online visibility and when google sees your name in the high domain authority sites, it creates a good image for you and on the basis of that, your website gets ranked.
- Keep an Eye on your Competition
This is the most important step that can give you the edge that you need over your competition. You need to carefully analyze their website ranking efforts to see what they are doing that has been working for them. Once you have an idea about your competitor’s strategy for appearing on google rankings, you need to go on and deliver better performance. You need to add value to your audience in a better and much more effective way than your competition. This what would get your website to rank well on search engines.
- Learn and Improvise
Lastly, Google keeps changing its algorithms to meet the everchanging demands of its users and there is no telling when a certain update might affect your website ranking in a bad way. So, you need to keep yourself updated with these changes so that you can handle them in the best possible way.
You should analyze and keep track of your website ranking efforts so that you can know what is working and what is causing your website ranking to go down. Keep learning from your past efforts and make consistent improvements to make yourself appear at the top of Google.
Wrapping Up
That’s pretty much it. In this brief guide, we have covered everything there is to know about making your website Appear on Google. As you get into this guide, you’d see that each step is a whole new process. So, you’d need to learn about all that as well. But all in all, this brief guide is all you need to get your website to appear on top of Google search engines result pages. If you have any more questions, you can let us know in the comments section.